To attract guests to the event, use the maximum available channels: context and target advertising, mailing to your database of contacts and bases of attracted partners, direct sales, placement in the offices of partner companies.
Create pages of the event in social networks. Post daily the process of preparation, introduce your subscribers to the speakers. Promote publications with targeting for greater reach.
Ask speakers to record a video message inviting guests. Distribute the resulting videos on social networks and on the personal pages of your team members. Arrange for reposts of the publications to appear in the speakers’ accounts.
Collect all useful information for participants on your promotional page. Include the date, start time, and location. Introduce speakers and content. Post the program with timings at least two to three weeks before the event.
Maximize your media coverage. Publish information about the event in profile posters, arrange publications in electronic publications, arrange for a live broadcast on radio or television. Do not rule out a communication channel until you have tried it out. Try to negotiate a posting on mutually beneficial non-commercial terms.
Connect bloggers in your city on Instagram, Facebook, Twitter, YouTube, or Telegram channels. Choose those whose audience overlaps with the event’s target audience.
To evaluate how a particular publication worked through opinion leaders, generate a personal discount promo code for each of them. At the same time, you’ll also stimulate demand.